10+ years product, growth and program leadership
+9% conversion on a CHF 100M+ e-commerce business
−90% feedback time with a self-built AI pitch check
Profile
Digital platform and growth leader with 10+ years across product management (business side), digital programs and program management. Proven in defining business requirements with cross-functional stakeholders, driving user growth and engagement linked to platform performance, and delivering complex cross-functional projects on time, within scope and within budget. Deep in CMS platforms, web architecture, digital user journeys, CRM and onboarding journeys, and user lifecycle management. Background in startups, e-commerce and innovation ecosystems; builds digital platforms end to end, AI tooling included.
Experience
AI Project Lead, Business Development
· Swiss Post, Advertising, ZurichJan 2026 to now
- Leads AI-driven business models: opportunity sizing, prioritized roadmap with KPIs, go-to-market, delivery from concept to launch.
- Cut time spent on sales by 30% through automation and AI implementation.
- Cut feedback time on proposals and sales pitches by 90% by building a synthetic pitch-check avatar.
- Builds the clickable mockups and prototypes used in C-level presentations.
Founder
· Pedal PeakDec 2023 to now
- Live cycling platform built end to end: 331 published routes across 12 countries, real users, automated content workflows (SvelteKit, Cloudflare, Strava API, n8n).
In between jobs and own ventures
Aug to Dec 2025
- Built smedium (websites and AI automation for small businesses) to its first clients, grew Pedal Peak, and went deep on AI tooling: own tools with LLMs, prompt engineering, AI-supported content production.
Senior Product Manager, Lead E-Commerce
· Ifolor Group, ZurichOct 2024 to Jul 2025
- Owned the e-commerce ecosystem and strategy of a CHF 100M+ business, reporting to C-level.
- +9% conversion and +15% checkout step rate via user research, A/B testing and analytics.
- Led a cross-functional team and external agencies; owned budget, resourcing and KPIs.
Lead Project Manager
· Brixel, ZurichJun 2023 to Sep 2024
- Owned the partnerships with financial institutions (UBS, Baloise) that drove growth; main bridge between senior client stakeholders and the internal product team.
Marketing & Growth Lead, Founding Team
· WePractice (Sparrow Ventures / Migros Group)Mar 2020 to May 2023
- Founding team of a health venture: two funding rounds closed, grown to 10 locations, 23 people, 170+ customers.
- Built the full go-to-market, hypothesis- and data-driven: 1000+ client matches in year one; led marketing and sales after Series B.
Growth & Venture Builder
· Sparrow Ventures, ZurichSep 2019 to Sep 2022
- Built growth and go-to-market for several internal startups, validation to scale-up; experimentation to lift conversion and cut CAC.
Intrapreneur, Innovation
· Die Mobiliar, BernJan 2017 to Aug 2019
- Market pilots from MVP to launch: Smide (now BOND Mobility), XpertCheck, Lizzy. Market-entry strategies, Design Thinking experiments, agency briefing and management.
- Job rotation in digital marketing: SEO/SEA, campaigns, content, KPI tracking with web analytics.
Earlier career: commercial and product marketing
2005 to 2016Junior Trade Marketing Manager, Promena (2016) · Junior Product Manager, Cruspi (2014 to 2015) · Assistant Product Manager, Domaco (2010 to 2014) · Accountant, Kuoni and AMAG (2008 to 2010) · Commercial apprenticeship, Bridgestone Switzerland (2005 to 2008).
Education
- BBA Business Administration · Zentrum Bildung, Baden · 2012 to 2015
- Certified Mental Health Coach · IPC Academy Zurich · 2020 to 2021
- CAS Digital Marketing · HWZ Zurich · 2019 to 2020
- CAS Innovation · BFH Bern · 2016 to 2017
- Diploma Online Marketing incl. Google Ads · 2016
- Kauffrau E-Profil (Federal VET Diploma) · KV Baden · 2005 to 2008
Languages & Tools
- German native · English fluent · French conversational
- CMS and web: SvelteKit, Cloudflare, Drupal, Censhare
- Growth: Google Analytics, SEO/SEA, A/B testing
- AI: Claude (incl. Claude Code), ChatGPT, prompt engineering, n8n automations
Application site with a worked DFHQ case: ramona-dfhq.pages.dev