Application · Ramona Furter
Application · Ramona Furter
Digital Growth and Programs Manager
I am Ramona Furter: 10+ years translating business needs into clear requirements, shipped digital platforms and measured growth, from a CHF 100M+ e-commerce business to ventures I helped found. And I am a founder planning the move to Dubai myself.
Below is your role, worked in miniature: one week of DFHQ intake, consolidated into the backlog I would build in week one.
Your ad asks this role to translate business needs into clear requirements and deliver them across several teams. So here is that job in miniature: a plausible week of asks reaching one platform from three governing bodies and program partners, consolidated the way I would do it in week one.
Worked example. The asks are illustrative, the DFHQ facts behind them are real.
I built this application myself with the AI toolchain I use daily, Claude Code included. It is the same way I would build at DFHQ: research first, then a working artifact instead of a slide.
At Ifolor I owned the e-commerce ecosystem and strategy of a CHF 100M+ business, reporting to C-level and leading an internal team plus external agencies. At Brixel I was the bridge between senior stakeholders at UBS and Baloise and the product team that built for them.
+9% conversion and +15% checkout step rate at Ifolor through research, A/B testing and analytics. At WePractice, a Migros-group health venture I helped found, our hypothesis-driven go-to-market produced 1000+ client matches in year one.
I run my own platform end to end: Pedal Peak, a live cycling platform with 331 published routes across 12 countries, built on SvelteKit and Cloudflare with automated workflows. Earlier: Drupal and Censhare in corporate settings.
At Die Mobiliar I took market pilots from MVP to launch, Smide, XpertCheck and Lizzy among them, briefing and managing external agencies. At WePractice we closed two funding rounds and grew to 10 locations and 23 people.
Venture builder at Sparrow Ventures, founding team at WePractice, e-commerce lead at Ifolor, and founder of Pedal Peak and smedium. I have sat on both sides of an ecosystem like yours: building ventures inside one, and running my own outside it.
I am based in Zurich, a Swiss citizen, and planning the move to Dubai with my partner. The decision is made, and this application is part of it. Your ad asks for 8 to 10 years; I bring 10+ since 2015, and the CV below shows the math. Available with notice.
Leads AI-driven business models from opportunity sizing to launch. Cut time spent on sales by 30% through automation, and proposal feedback time by 90% with a pitch-check avatar I built.
Live cycling platform built end to end: 331 hand-picked routes across 12 countries, real users, automated content workflows.
Built smedium to its first clients, grew Pedal Peak, went deep on AI tooling. Also: bikepacking in Togo and Benin.
Owned the e-commerce ecosystem and strategy of a CHF 100M+ business. +9% conversion, +15% checkout step rate. Led a cross-functional team and external agencies; owned budget and KPIs.
Owned the partnerships with UBS and Baloise that drove growth; main bridge between senior client stakeholders and the product team.
Founding team of a health venture: two funding rounds, 10 locations, 23 people, 170+ customers. Built the full go-to-market; 1000+ client matches in year one.
Built growth and go-to-market for several internal startups, from validation to scale-up.
Market pilots from MVP to launch: Smide, XpertCheck, Lizzy. Market-entry strategies, Design Thinking experiments, agency management.
Trade marketing and product management in FMCG (Promena, Cruspi, Domaco), accounting at Kuoni and AMAG, commercial apprenticeship at Bridgestone.
"Prioritising tech-enabled ventures that are based in, or planning to relocate to, Dubai."
That is your own join page. I read it as a founder who is planning exactly that move. I run Pedal Peak, a cycling platform I built end to end, and smedium, a small studio for websites and AI automation. My partner and I have decided on Dubai, and this application is part of that plan.
Outside work I am happiest on a bike, most recently bikepacking through Togo and Benin.
So when I work on your onboarding journey, I am not imagining the user. I am one.